Cannes Lions

TOYOTA CAMRY

SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2003

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One of the more popular offerings of toyota.com, is the e-brochure: an electronic version of the dealer brochure without the dealership experience. The units are aimed specifically at consumers in the final stages of their purchase cycle. They could be seen on auto specific sites and search engines when the user initiated an automotive query. The creative featured would-be Toyota owners using the e-brochure to picture the vehicle in their lives. When clicked on, the ad units took the consumer directly to the e-brochure area of the site.

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