Cannes Lions
HAKUHODO, Tokyo / TOYOTA / 2006
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The film takes the form of a simple flowing narrative drive of a Toyota car through an urban/suburban environment.Whilst the film takes an elegant and traditional filmic approach in its portrayal of the car and its surroundings, various details and features of the Toyota range cars are depicted with a more bizarre twist.Instead of seeing the exact technical nature of the design features of the car, each item is depicted in a much more personal way using human “experts” to represent the function on show.
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