Toyota - Made with a Human TouchThe idea of the spot is to show the magical Toyota factory.

We wish to show that a Toyota is made by humans and not by robots, and that the people who build the cars have a lot of fun doing it. Instead of showing how it is really done, we add imagination and joy.The Toyota factory is divided into different rooms which all have different purposes.

We show how the car is being built, tested, painted and so on.