Utilising Facebook Connect technology, we placed the user right in the middle of their own career-inspired story where they become the hero of their own Corolla adventure. Working with actual comic book artists, original hand-drawn illustrations were created and animated in an HTML5 parallax-scroll environment. Leif.js, a custom built site engine, was utilised to achieve the smooth animation and dynamic user interaction.

In the 2.5 months the campaign ran, we achieved record numbers with both paid media and social push on Toyota's social network. Total size visits were 150K with a 15% user engagement rate.