1. 2,240 participants in the competition, more than 218 hot recipes uploaded, approximately 800 downloaded2. 14,131 visits, 24,930 page impressions3. 1,620 test drives were generated 4. 1,455 Corolla Verso were ordered during the campaign which ran from May to Sep 06, in the same period in 2005 (shortly after the launch) the figure was only 817 - an increase of 78%!!5. Cost per response: EUR 53, cost per order: EUR 522 (an extremely good figure in a multi-year comparison)