To demonstrate the great loading capacities of the Toyota Dyna truck, the Toyota Dyna Download Truck was created. A simple application that automatically transforms the download window of the internet browser into the Dyna Download Truck. Each download becomes a “load” for the truck.

The Toyota Dyna download truck: an e-demo that became part of the daily computer use of thousands of clients and prospects.

Through a simple click in the e-newsletter the download window on the computer of the receiver is transformed into the Dyna dowload truck’.

It became an ad that lived longer than the the e-newsletter itself, a demo that users themselves launched again and again.

The simple way in which the download capacity of the Dyna was demonstrated, gave the truck a completely refreshed image. People who used the Download Truck got the feeling they ‘tested’ the Dyna. So it became top of mind when considering the purchase of a new truck or demanding information.