We utilized mobile video banners to entice users to click thru to our FJ Cruiser Mobile Channel (WAP). The mobile video ads contained 10 – 30 seconds of video footage from the Baja race. The WAP site contained additional video and downloadable content to crave our targets need for instant gratification. We also used Homepage Takeovers and targeted clickable banners to drive users to the FJ Cruiser WAP site.

The FJ programme is not over yet; however, it's incredibly hot so far - key stats:- 6% CTR, up to 10% on some properties- 233,333 page visits- 4000 'takeaway' downloads (screensavers etc)- 20,000 video downloads