The magazines used all focus on two things: celebrities and TV. Since the story-telling approach to the overall campaign plays out on TV it makes these magazines ideal for expanding the story eg: What happened after the commercial ended? Find out in the magazines!

In magazines we deliver the same message at a cost around 1/15 of a normal TV burst. We get approximately 100 GRPs/burst in magazines - connecting with 37% of the core target group/week. The magazine part is funded by re-allocating a part of the TV budget. Post analysis will be done.