We digitally switched the color of the car body for the individual car brands to the color and surface design of Formula One vehicle, but kept everything the same as the original product ads for individual product line. Then, in the magazines, we placed these the original version and the F-1 version of the same, consecutively as multi-page spreads.

Existing ads were already funded from different budgets, so we didn't have to spend on any new photo production, only on digital treatment of existing images. As a result, we saved a lot of production cost, yet still achieved our communication goal.