What would the car be like, in 20 years time?

TOYOTA and our creative team developed a drivable prototype, and showcased it the 2013 TOKYO MOTOR SHOW.

At the show, the audiences were able watch a driving demonstration, and interact with the car in real-time through their smartphone app.

This app allowed people from around the world to participate in the exhibition as well.

In addition to the automatic driving, FV2's manual mode lets drivers control the car intuitively by shifting their bodies.The more you drive, the car's AI will analyze the driving pattern and emotions of the driver, and evolve the car's navigation system. These data will be displayed graphically on its full LED body.

This concept car and its promotional activities attracted the enthusiastic attention of various media. Our success was particularly noted in social media, with users who experienced the intuitive driving in real-time generating a great buzz. At the motor shows, 764,000 people experienced the exhibition, and 15,000 people participated via smartphone. Even now, countless people at motor shows around the world are experiencing what "Fun to Drive" means in a world where automatic driving is a matter-of-fact.