Cannes Lions
DRAFTFCB SOUTH AFRICA, Johannesburg / TOYOTA / 2009
Overview
Entries
Credits
Description
The aim of the campaign is to further entrench the Toyota Hilux as an unbelievably tough vehicle.
The ads use people or things that we would normally consider to be tough and prove just how 'tame' they are in the presence of a Hilux.
Similar Campaigns
12 items