Cannes Lions
TOYOTA IQ
SAATCHI & SAATCHI, Dusseldorf / TOYOTA / 2012
Awards:
1 Shortlisted Cannes Lions
Overview
Entries
Credits
Overview
Execution
The Toyota IQ is the smallest 4-seater in the world-and we advertised it with the smallest newspaper in the world.
Outcome
The campaign happened on 1 day only. In 1 week we achieved 32 % more test drives than usual.
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