Cannes Lions

TOYOTA iQ

SAATCHI & SAATCHI, Auckland / TOYOTA / 2010

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Execution

To demonstrate the agility of the clever, new Toyota iQ, we turned the car into a mouse, capable of operating a computer by moving a cursor on a giant screen.First we had a programmer develop the technology. Then we found a warehouse in central Auckland to stage the event. And finally we constructed our oversized desktop environment.We invited an exclusive audience of fleet buyers and journalists. Before their eyes, the iQmouse created its very own newspaper ad. Finally we gave each of our guests the chance to have a go.

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