An ad printed on a real banana leaf and inserted in a magazine has a huge stopping power. The concept "Keep in touch with nature" associated with that kind of material gave more power to the message.

The investment was really low. The leaves are cheap. The printing process, with one color, cheaper. We only made 25 thousend ads, so the cost to insert it was not a big deal. But the feeling when the target received a living ad at their homes was priceless. The result: all the Toyota Prado avaiable was sold.