Toyota Prius launch activity.Autumn 2009 - the third generation Prius was launched. One of the feature options is the new, unique solar driven ventilation system that always keeps the inside of the Prius cool. No matter how hot it is outside.

Hence, we placed 25 brass signs at selected sauna´s at premium Gym´s around Stockholm where the target frequently works out and simply informed them about this new revolutionary feature. What better place to tell them than in a hot and humid environment as a contrast to the message itself.