Cannes Lions

TOYOTA PRIUS

SAATCHI & SAATCHI, Sydney / TOYOTA / 2005

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The new Toyota Prius features a revolutionary hybrid petrol/electric engine. To illustrate its place in the evolution of transportation, we see a lonely traveler, who comes across increasingly smart forms of transportation - from walking boots, to a mule, car, and finally...to the petrol electric Prius.

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