When you use something for a long time, you develop feelings for it.

Toyota’s service can’t give a car the best care until it awakens the owner’s feelings for that car. the main idea is expressed through personification of the cars. Through male-female dialogues involving car owner and car, we were able to communicate the feelings existing between them.

In Body and Paint, a young man with torn clothes (car) doesn’t want to be separated from his same-aged girlfriend (owner). In the end, we see that the female car owner

has taken her beloved car to the maintenance facility for a paint job.

The films make the audience realize the idea: “You love your car, and your car loves you, so you should ensure your beloved car gets the best care at the TOYOTA service center”.