Cannes Lions

TOYOTA SIENTA

HAKUHODO i STUDIO, Tokyo / TOYOTA / 2005

Awards:

2 Shortlisted Cannes Lions
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Overview

Description

Toyota's mini-van Sienta launched an Internet campaign "Sienta City" which took "Entertainment for everyday life" and "Fun of driving Sienta" as an overall brand theme.Buildings and shops lined up in Sienta City are designed full of imagination and creativity. The core of this integrated media campaign was to present Sienta as a suitable living companion for this exciting community. As an Internet promotion, we launched the "shopping present" campaign, in which a visitor can virtually purchase products in Sienta City, while also being given the chance to win the products purchased. In the process of driving around the city and loading purchased products into the car, visitors can easily learn product features of the Sienta.

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