This is a Flash animated piece that interactively guides consumers through the attributes of Toyota's full line up of five Sport Utility Vehicles. Depending on what a consumer is looking for, they are introduced to the perfect match within Toyota's broad range of SUVs. The content was developed in conjunction with Hearst Publications and the effort included print inserts in some Hearst Magzines. Gizmo's technology was used to email the piece to handraisers and provide for easy forwarding to friends in an attempt to gain distribution virally.