Cannes Lions

TOYOTA TUNDRA

SAATCHI & SAATCHI LOS ANGELES, Los Angeles / TOYOTA / 2007

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Overview

Entries

Credits

OVERVIEW

Outcome

The books were very well received and had a powerful long-term effect as recent headlines proclaimed:"America's Best Car Company.Toyota has become a red-white-and-blue role model. How? By understanding Americans better than Detroit does."March 7 2007(FORTUNE Magazine)

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