Toyota was a major partner of Yahoo’s Fantasy Football. The objective was to fully leverage this partnership and enhance what Fantasy Football players were already doing online.

Fantasy Enhancer took a unique approach to “Fantasy” football. It borrowed heavily from such fantasy genre films as Conan the Barbarian and Clash of the Titans. The look was truly unique to the market.

The site has received more than 531,264 unique visitors. An average time spent of 5:31. More than 430,000 team logos were generated. 37,916 Smack Talk videos were created. And 34,506 Football Cards were made. 4,276 shares were generated via Facebook and Twitter