Cannes Lions

Toys Unboxing Toys

BBDO ATLANTA, Atlanta / TOYS 'R' US / 2016

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Film
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Overview

Entries

Credits

OVERVIEW

Description

Toys Unboxing Toys is a YouTube video series that showcases the hottest, newest and most exciting toys for sale at Toys“R”Us – as the stars in every new episode.

Execution

Each episode of Toys Unboxing Toys was more than just an unboxing video – which are usually adults opening a toy and explaining it on camera. Toys Unboxing Toys used stop motion animation to show toys unboxing other toys in fun ways and funny situations.

Outcome

Collecting over eight million views and doubling subscriptions to the Toys“R”Us YouTube channel, Toys Unboxing Toys has become a sensation among kids. The series established Toys“R”Us not only as the world’s greatest toy store, but also as an entertainment platform.

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