Romanian beauty is one of the things we take most pride in – just ask Google – as part of a national trend to appreciate local value.

Before this campaign, L’Oreal Paris was all about Hollywood actresses and models. By recognizing Romanian women’s worth, they started closing the gap in the relationship with local consumers.

Moreover, the trending DNA testing helped us ensure the balance of brand attributes specific to L’Oreal Paris: science and beauty.

Sales in units on Accord Parfait have increased with 35% in December 2013 (campaign deployment) vs. December 2012 in hypermarket chains: Carrefour, Cora, Auchan, Real.

Media impressions: 433030 & media value: 48096