Traffic news is never good news and it is always an annoying interruption of the radio program. During the rush hour peek while traffic news is the longest we took these actual current traffic information and changed them in real time into a piece of entertainment. We highlighted actual local traffic conditions and demonstrated the traffic jam assistant’s biggest benefit by branding these bad news and changing them into something entertaining: you listened to the traffic news with Volkswagen traffic jam assistant – your help for much more comfortable stop-an-go-driving.

By branding the whole traffic news we placed our advertisement for the new Volkswagen traffic jam assistant inside of the radio program’s editorial content. This way we increased drivers’ attention and demonstrated the product’s benefit experientially to everyone: with the least stressful traffic jams of all times.