Graubünden is Switzerland’s largest bike region. We had to promote the biking offers in the off-season.

The “Trail Mud Shirt. We imprinted shirts with real trail mud and sent them to the multipliers: bike stores across Switzerland. Including stickers and instructions for bikers on how to imprint their own shirts. So customers can create their own Trail Mud Shirt on the trails of Graubünden.

In less than two weeks all of the 3'000 Trail Mud Shirt stickers went out of stock.