Virgin Trains have worked hard to successfully improve journey times right across their network. They wanted to communicate that fact. Our take on this was that with faster journey times, Britain would feel smaller than ever. We produced a series of viral clips that would be released over a six month period to tie in with topical events. The first film, Cockerel was released the same day as the King Kong Premiere – you’ll see the relevance when you watch it. The following five films were released to tie in with Christmas, New Year, Valentines Day, Spring the World Cup.