Transhumapp gave people the chance to put Vodafone’s mobile network to its toughest continuity test. We created an app that allowed users to race a shepherd during his 300 km on foot journey with the sheep from the plain fields to the mountaintops. The app tracks and compares the activity of the user with the activity of the shepherd in real time, displays his position on the map and allows users to challenge friends, exchange messages and receive encouragements from the shepherd.

We launched the campaign with an online film that introduced the app and invited users to accept the challenge and join the shepherd on his 300 km long walk.

A tutorial of the app was launched shortly after, that introduced users to all the functionalities of the app.

As he was moving forward, the shepherd kept everyone in the loop by constantly posting on his personal Facebook page, where he was documenting the journey.

The biggest fitness chain got involved and launched a special class where people could train with the shepherd live.

19971061 steps walked

984745 calories burned

Contributed to

Vodafone is no 1 in consideration for 88% of Romanians

Best network performance for 72% Romanians