Cannes Lions

TRANSPORTER ESP STABILITY CONTROL

SCHOLZ & FRIENDS BERLIN, Berlin / DAIMLER / 2012

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Description

Drivers have to be able to steer Mercedes-Benz transporters perfectly, even when they are fully loaded. Adaptive ESP makes sure this is the case in all Mercedes-Benz transporters. The goal was a solution that was as loud as possible, and had the aim of making the target group aware that safety is also the top priority when it comes to commercial transporters.

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