South America is a beautiful region that today, suffers the same problem as the whole world: while tourists leave, their garbage remains.

We made souvenirs out of plastic residues collected from touristic places and now, in every LATAM flight held in South America, our passengers are taking back home their trash with a smile on their faces.

Tourists leave, but their garbage remains.

What do tourists take back home, and even pay for it?

Souvenirs.

We made souvenirs out of plastic residues collected from touristic places and now our passengers are taking back home their trash with a simle on their faces. Not only a nice memory from their vacations, but also a reminder to become better tourists.

Souvenirs made out of tourism-generated trash that our passengers are taking back home from every destination they visit with us.

The souvenirs are inspired in local animals that are endangered by pollution and trash, transforming them in a media to create awareness about a more conscious way of visiting places.

This campaign helped us deliver our sustainability promise to the world, increasing traffic to our corporate site and boosting conversations in social media around this topic.

On the other hand, today our passengers are doing something that they didn't do before: they are taking trash from touristic destinations they visit, back home.