We got the old TV’s working again and used them as advertising space in an urban environment. In other words: We launched the cheapest TV-campaign ever.

A variety of cheaky films told the passersby where to go when it comes to buying a new TV or having the old one repaired. This way, EURONICS proved once again that it doesn´t take a big budget to stand up against big competitors.

During the campaign time of a week the nearby EURONICS stores increased their customer visits by 35% and sold 13% more TV sets than before.