Thanks to a partnership with Clear Channel, we have installed three of our sculptures in real billboards places, and one on a bus shelter. We have chosen the best places, to be seen by as many people as we could.

We shot people reactions to the sculptures during two days, and we have made a movie so it can get viral.

Other tactical supports were also used:

- Traced geographically On-line media plan, video pré-roll

- Communication on voyages-sncf.com website and newsletter

- Radio communications during 2 weeks

- Digital PR, PR

After 1 week, the average click rate is 3 times higher than the average rate in the UK and the time spent by our banner players is more than 1 minute.

Due to the recent launch of the campaign, we don’t have relevant business results yet but we already know that a Londoner has clicked on a banner for 24 hours and won 2 train tickets for Europe.