Cannes Lions

TRAVEL AGENCY

J WALTER THOMPSON, Madrid / VIAJES IBERIA / 2003

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Film
Film

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The key to choose our character to find a charismatic person. By choosing a very particular situation or a famous and unapproachable person, we obtained two things:we introduced our actor in an unbelievable situation and it was useful to ask for an absurd request, which is what strengthened the idea.

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