The Swiss Federal Railways SBB recently sold their 300,000th General Abonnement, a travelcard for unlimited access to the railroad network. They celebrated this achievement with their customers.1. The picture of a locomotive was put onto a microsite2. Its surface consisted of 300,000 pixels3. Visitors could win prizes by choosing the right pixel4. In any case, visitors could upload pictures to make them appear on the locomotive5. Later, a real locomotive was branded with all uploaded pictures6. It’s now running within the Swiss railroad network7. Every participant is part of this success storyEmail: cannes@maxomedia.chPassword: cannes