In Australia, customers are still reluctant to buy electric cars. This is due to poor electric infrastructure and lack of government policy and monetary incentives for electric car owners. But Australians do love to travel. And because the country is so big they love a good deal too.

Using digital screens above petrol pumps, we targeted travellers at the moment they were putting petrol in their cars.

As they filled up the tank, the animation on screen simulated the petrol pump’s price metre, showcasing how cheap it would be to travel in an IONIQ Electric instead of in a petrol car.