3,000 people were shot in SNCF stations; more than 7,000 people uploaded a picture on the website and 800,000 people visited it. The average time spent per visit is 50 seconds.The average click rate for all banners campaign was 0,35%.The mobile application was uploaded more than 1,5 million times.3 weeks after the campaign, the SNCFDIRECT application was the 1st free application in Travel category (October, 27th iPhone ranking).