Cannes Lions

TRAVEL LUGGAGE

JUNG von MATT GERMANY, Hamburg / TUI MARKETING SERVICES / 2006

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Luggage in Action: It’s the purpose of luggage to travel. So we let it do just that: Show what it looks like when luggage gets going. By staging the different bags of the collection in different sceneries in air, water and on land we show their qualities like flexibility and robustness. Every piece of luggage was photographed, measured and then rebuilt and rendered in 3D to ensure absolute animation freedom while keeping the look as real as possible. The online special was linked with a special price promotion and advertised online and offline through flash banners, ads and special media ideas.

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