Eurobest

TRAVEL MIND READER

MSTF PARTNERS, Lisbon / TURISMO DE PORTUGAL / 2017

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Overview

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Credits

Overview

Background

Tourism exhibitions are the arena of a fierce fight for attention.

Having Portugal a much smaller budget compared to the main tourism destinations, we had to create something that would stand out in one of biggest world exhibitions.

What we first identified is that each country's message is very similar, focusing on the word and action on VISIT. Nevertheless, according to the most influential study's, more than visiting

people travel to FEEL.

Execution

A machine that scanned your feelings to find the perfect places for you. Even the places you didn’t even imagine they existed but where already inside your brain.

An ideia we could some in 3 points:

1. Scan: The mind reader detects and measures the brain activity.

2. Match: A new software matches emotion with destinations.

3 Discover: We show the user a video of the perfect place to visit in Portugal.

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