Novartis carried out a global survey in more than 12 countries to have better understanding on the feeling of patients with advanced Breast Cancer. A disease that it is estimated to affect 250.000 women and it represents 15% of the diagnosed cases of breast cancer. The results show how the disease affects their finance, their worklife and most importantly the way in which they relate to all their sources of support.

Most times we don’t know what to say to someone with advance breast cancer or any cancer. That’s why through a role playing act shot at the Argentina’s National Theatre we make society aware of their "other needs”.

It was presented in an exclusive event by Novartis on December 6th 2017. It was an event that involved NGOs such as MACMA ACIAPO and SOSTEN, and

where many patients with breast cancer advanced participated.

The video also premiered on the social networks of these NGOs, so that it would

reach precisely the target sought.