Cannes Lions
OGILVY, London / TREBOR, MONDELEZ / 2019
Overview
Entries
Credits
Background
“Give Me Strength” is a well-known British expression of exasperation and the perfect war cry to be hollered at these ever-increasing modern-day annoyances.
The situations chosen are also rising to epidemic proportions in Britain. You can’t use public transport without some inconsiderate person encroaching on your personal space, plates are practically extinct in most trendy eateries and don’t get us started on parking.
Our no-nonsense attitude is the perfect antidote to these irksome problems of modern life.
Execution
Trebor stands up to the everyday nonsense of modern life. Whether it’s manspreading, hipster-style serving implements, bad car parking, or questionable gym etiquette, enormous tubes of Trebor mints come to the rescue and smash the living daylights out of the frustrating scenarios.
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