Cannes Lions

TREE

LEO BURNETT INDONESIA, Jakarta / FABER CASTELL / 2015

Awards:

2 Shortlisted Cannes Lions
Presentation Image
Supporting Images
Presentation Image
Supporting Images
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

The idea successfully connects a high involvement point of discussion with the role of the product.

We observed consumers to understand a simple fact that people do not hesitate to scrap paper instead of corrections. This behaviour is the reason usage of an Eraser gets ignored.

Outcome

The creative idea uses the high involvement topic of deforestation and connects it back to Erasers, when people are usually expecting a different solution.

Faber Castell’s Erasers simplify and insightfully makes us realise how our small habit can contribute to a topic of importance to the world.

Because, using more erasers results in saving more trees.

Similar Campaigns

12 items

Multisurface Furniture Print & Publishing + Outdoor

OGILVY, Chicago

Multisurface Furniture Print & Publishing + Outdoor

2020, SC JOHNSON

(opens in a new tab)