Cannes Lions

TREE CONSERVATION

LOWE, Mumbai / FRIENDS OF THE TREES / 2008

Film
Film

Overview

Entries

Credits

Overview

Description

The campaign hinges on the fact that shooting a film to promote tree conservation is actually detrimental to the purpose. This campaign reaches out to people who shoot ad films, documentaries and short films on environmental issues such as tree conservation. In particular, it focuses on advertising professionals the world over, who shoot dozens of films each year solely for the purpose of winning awards.

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