Cannes Lions
ALMAPBBDO, Sao Paulo / GREENPEACE / 2007
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Every day 3,700,000 trees are cut and removed from the Amazon. This mobile game was created to alert the population about the dangers of human interference in nature, which has led to the extinction of important species and is the main cause of climatic changes in Brazil. After interacting with the game, the public were invited to join Greenpeace.
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