Having a seriously ill child impacts the entire family. Ronald McDonald House Charities exists to provide programs and accommodation that offer vital support for Australian families with seriously ill children. RMHC believes in keeping families close, because they are stronger when they’re together. Our challenge was to help bring this purpose to life.

Through a strong visual metaphor, Tree depicts the loneliness a child faces when diagnosed with a major illness, as well as the importance and effectiveness of family support. In so doing, creating an idea all Australians can relate to - the powerful emotional effect of family closeness.

Adapted