Cannes Lions

TREE PLANTING

MERIDIAN COMMUNICATIONS, Bangalore / TREESFORFREE.ORG / 2010

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Presentation Image
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Overview

Entries

Credits

Overview

Description

Design a visiting card for treesforfree.org- a paperless, tree-planting charity.

Execution

A tree is a gift unlike any other. It is a gift that keeps giving. It gives oxygen, shade, shelter, fruits, brings rain and a host of other things. While people know this, they've never actually thought of gifting a tree. In order to bring this thought to life, we took the single graphic element of a 'giving hand' and created a tree of 'giving hands'.

Outcome

When Janet says, “Here’s my card” and offers a seed, the recipients are always pleasantly surprised.

They love the thought of every card becoming a tree, that it immediately empowers them to become a part of her work, while staying true to her mission of planting ‘treesforfree’.

While most charities struggle for attention, Janet’s ‘viseeding card’ effortlessly makes a lasting impression with her contacts and the media, in a most memorable manner.

- Asian News International, an arm of REUTERS catering to 300 news channels, featured the ‘viseeding card’.- CNN showcased the ‘viseeding card’.- Bangalore Mirror carried a feature on the ‘viseeding card’.