Cannes Lions
MERIDIAN COMMUNICATIONS, Bangalore / TREESFORFREE.ORG / 2008
Overview
Entries
Credits
Description
Inspire people to help restore the tree cover of Bangalore - once India's garden city - via treesforfree.org an organisation that plants trees for free.
Execution
Only trees absorb carbon-dioxide and cool the globe. And that too for free! To convey this, we pasted "FREE GLOBAL COOLING" stickers on the cover of the "INCONVENIENT TRUTH", the most viewed documentary on global warming. These DVDs were circulated via movie rentals.
Outcome
Over 2000 trees were planted - a significant number in a congested concrete jungle.