Cannes Lions
MERIDIAN COMMUNICATIONS, Bangalore / WORLD WILDLIFE FUND (WWF) / 2007
Overview
Entries
Credits
Outcome
Many recipients responded saying they were greatly inspired by the initiative and would definitely plant trees.
Many said they would send the postcards out to further spread the message.This mailer has inspired CNN IBN-a leading news channel-to start a nationwide campaign to plant 1 billion trees across India on June 5th, 2007, i.e. World Environment day and thereby create a world record and history as well.
Similar Campaigns
12 items