Cannes Lions

Treenapping

DDB BRUSSELS, Brussels / IKEA / 2017

Film
1 of 0 items

Overview

Entries

Credits

Overview

Description

A couple of days before Christmas three boys embark on a night time adventure. When the parents are sound asleep they start their mischief. They sneak into the living room. But it’s not the gifts they’re interested in. It’s the tree they came for. The crew is well prepared and a couple of minutes later, the tree is on a homemade cart. As it starts snowing they ride their bikes and the tree to a specific spot in a nearby forest. They start digging and plant the tree. As the camera pulls out we discover the boys have reunited the tree with its tree family. Because after all the best gift is being together.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Don't sleep on it

LEO BURNETT, Riyadh

Don't sleep on it

2022, IKEA

(opens in a new tab)