The innovation was connected to a Yahoo! business solution

Yahoo! is one of leading Internet companies. Its mission is to expand the possibilities of the Internet. Yahoo!, however, has been losing its cutting-edge image amid the emergence of a crowd of start-ups. As a result, Yahoo! wanted to change how people view the company by creating a campaign that provides a vision of the Internet’s future. Our challenge, then, was to innovate an amusement park attraction with the power of the Internet and technology.

The key innovation

We believe the key innovation was the utilization of people’s social data in real time to make the attraction more fun.

From info-graphics to info-experiences

We transformed the means of enjoying information from info-graphics, which are enjoyed visually, to info-experiences, which are enjoyed as personal experiences. And since we used neither single-source data nor statistical data, but instead both diverse social data and dynamic data, to create customized experiences for each person, we were able to invoke very powerful impressions among the target.

Trend Coaster became an extremely popular attraction, with people waiting for up to 2 hours to ride. There were 37,971 ride experiences. It also generated more than four million dollars in free media publicity. We received requests to exhibit the Trend Coaster from many conferences as well as amusement parks. It is now installed at the entrance of Yahoo! Japan’s headquarters, and there is still an endless number of industry people who want to take a ride. The power of the Internet has evolved the way of enjoying attractions. We transformed the means of utilizing data from info-graphics, which are enjoyed visually, to info-experiences, which are enjoyed as personal experiences.