Cannes Lions
MULLEN NC, Winston Salem / SERGEI FOUNDATION / 2015
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Dogs are awesome. But they need our help to stay that way.That’s why the Sergei foundation, a non-profit that provides financial aid to families unable to afford emergency care for their pets, sponsors The Triad Dog Games. The event, which features dogs running, jumping and weaving in a variety of competitions, raises money for the foundation. So when the Sergei Foundation came to us for help, we just couldn’t say no. But with no budget, we had to find a team of directors, producers, editors and composers willing to work for milk bones. Turns out, we’re not the only people who love dogs. With the A team in place, we created three spots for zero dollars that drove people to the event and moved people to donate.
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