• The Tribeca ReActor brings people together with the movies they love in a uniquely fun and competitive away.

• It’s the first machine to gamify acting. Using voice recognition, facial expression recognition and motion sensors combined with custom software, it not only drops

players “into the movies”, it also scores them on their performances.

• Players step up to the freestanding game kiosk, select a classic movie scene of their choice, then get a chance to reenact that scene.

• Using off-the-shelf technology combined with custom software, player performances are captured and scored, then placed into movie scenes in real time so they, along with the crowd, can watch their best takes live.

• The ReActor then automatically creates a video of the player’s performance and uploads it to Youtube for sharing.

• If a player gets a high enough score, he or she wins free tickets to the Tribeca Film Festival.

- Implementation:

Using facial and voice mapping, we matched user’s expressions, inflections, motion and timing against those of famous actors in iconic movie scenes to generate a metric-based score. Each user was emailed a clip of their best performance. Top scores won tickets to the festival.

- Timeline: 3/28/16 - 4/24/16.

- Placement/Scale: The ReActor was active for 4 weeks, and placed in multiple locations around New York City including Union Square, Washington Square Park, Columbus Circle, Madison Square Garden, Barclays Center and Brooklyn Bridge Park

• Hundreds of tickets given away/earned through the ReActor

• Thousands of videos shared

• Dozens of media outlets covered the ReActor, from Huffington Post, NBC, FoxNews, Adweek, with many from pubs around the world.

• Thousands engaged at each street ReActor activation around New York City

• Everyday New Yorkers engaged with TFF when previously they thought it was for the movie elites of the city (Directors, Producers, Film Critics, etc.)

• 45% increase in dollar sales for single ticket purchases (exceeding sales goal by 20%).

• And Best of all (TFF) beat single ticket sales goals by $300K and saw a 38% increase in opening day sales versus last year.